You must watch the video above…

Welcome to the world of SORA, where exponential growth and Open.ai shock the world with a new vision of film reality.

This tool is not available to the public yet. So why is it featured today in place of the “Tool of The Week”? Because today changed our belief in what constitutes our visual understanding of reality. What we see in the video above was not perfect, but it was believable video. Now let’s stop and think about this for a moment…

A mere 12-hours or so before you are seeing this, AI videos were at most only 3-seconds long. That’s right, only 3-seconds of video were possible with Artificial Intelligence before today, and almost none of it looked more than slightly believable. The videos that Sam Altman and Open.ai introduced today are made with the Diffusion Model, and they are 10-60 seconds long, and for the most part very believable if not stunning.

The Diffusion model is the same model that one year ago could only produce this quality of image…

And a few minutes ago, I created this in 10-seconds by typing a single sentence…

What it Means

We do not know exactly when this AI Video Tool will be available to the public. It must be “Red-Teamed” first for public safety. This usually means 3-6 months, maybe less. Remember, in a year of fear over “deep-fake” videos clouding the public’s understanding of “who said what” in this election year, releasing this technology on the public will be extraordinary. And that is why I am bringing it to you so quickly… so that you can prepare yourself now to question what you see in the future on TV or on Youtube.

No longer will you be able to determine at a glance the difference between an amateur video shot on a cell phone, and one that was made by a film studio. 3 to 6-months from now, you may not be able to tell if Pixar Studios made the video or if I did.

Exponential rates of change, require exponential adaptation.